Social media essentials

ENGAGEMENT BOOST

Nowadays, engagement is more important than ever if you want to become a successful influencer. In order to grow on the social platform in the long run, one needs many interactions in the form of likes, comments, etc. Such factors significantly influence the Instagram algorithm and thus ensure a higher reach in the long run. Why the interaction rate is so important and how it can be increased, you can find out here. Translated with www.DeepL.com/Translator (free version)

Engagement as an important factor for success on Instagram

While the number of followers used to be the decisive factor in the evaluation of an Instagram profile in earlier times, today we are increasingly looking at the number of interactions. Especially in times where followers can be bought easily, there are many profiles that have no real followers at all, which is shown by the lack of interaction. But not only in the eye of the beholder low interaction numbers are negative. They also influence the algorithm and therefore make sure that even the existing and "real" followers are not all shown the content. So you quickly end up in a negative spiral and the interactions continue to decrease. Therefore, interaction is much more important than building new followers. This automatically leads to new followers, since the algorithm classifies the content as relevant and thus displays it more often to new users.

Boost the interactions: Here's how you can boost your interaction rate on Instagram

There are many ways to increase the number of locos, comments, markers and save your posts. The following tips will help you boost your interactions.

Good content ensures boost

Even if it should be self-evident, many Instagram users still neglect the quality of their contributions. Your contributions simply have to be good and provide added value for the user. Here, quality is clearly more important than quantity. You should therefore never upload a contribution that does not meet your requirements and only serves the purpose of posting regularly.

Regular posting for the algorithm

Even if - as the first tip made very clear - quality goes before quantity, you should still publish articles as regularly as possible. This way the algorithm works for you and shows your followers the latest posts regularly. If you take a longer break, this could damage the algorithm. To ensure that your posts still retain the desired quality, it is recommended that you plan a few days or even weeks in advance and save the posts as drafts.

Ask a question at the end of each post

Likes are often not enough nowadays, because the number of comments is what counts when interacting with a post. In order for your users to comment on the post, it is recommended to ask a question at the end of each post. For example, you can ask your followers how they like the content, what their opinion is on the topic presented, or ask them to answer a different question. Users are happy to express their opinions and thus ensure that there are many comments under your post.

Answer comments and interact yourself

You can further increase the number of comments by replying to them as quickly as possible. You proceed very skilfully if you even ask another counter question to a written comment. This way a conversation develops under the comment, which ensures a high interaction rate.

Share important content that encourages storage

One at first sight rather unimpressive, but very important factor is saving your posts. Make sure to provide added value, and preferably to the extent that it is understandable to users at first glance, but they cannot remember the content mentioned. So the user taps on the save button more often to be able to look at the contribution again later. So make sure you have the right amount of added value and your contribution will be saved more often, which will increase your involvement.

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